Joe McCullough is the Manager of Marketing at O2X, where he is responsible for creating, planning, and executing the company’s marketing initiatives. His work includes managing social media, email campaigns, public relations, the O2X Human Performance Podcast, and the company’s blog. Joe’s role is central to promoting O2X’s mission and educating the public on the importance of human performance, especially within tactical communities. Before joining O2X, Joe received a conditional appointment to the United States Merchant Marine Academy (USMMA), where he enrolled in 2014 after completing a preparatory program at the New Mexico Military Institute. While at USMMA, Joe was a founding member of the Kings Point Endurance Club, served as a 3/C Petty Officer to the Regimental Commander, and sailed as a cadet aboard the S.S. Horizon Pacific. In June 2016, Joe suffered a cervical level spinal cord injury that left him a quadriplegic. After undergoing months of intensive therapy and rehabilitation, he regained enough function to live independently, a testament to his resilience and problem-solving skills honed during his time at the Academy. Joe attended the United States Merchant Marine Academy as part of the Maritime Logistics and Security Program, where he gained valuable leadership and problem-solving experience. Despite the challenges posed by his injury, Joe’s determination and adaptive mindset have shaped his professional journey. Since his recovery, Joe has built a successful career with O2X, holding roles as Operations Coordinator and Experience Coordinator before becoming Marketing Manager. Outside of work, Joe’s perseverance and growth post-injury continue to inspire those around him.